Although I started my online marketing career with a WordPress blog, it’s clear that the golden age of text-content is was over. Today, videos rule. At Kreydle we want to get into video content marketing on a larger scale and make an impact.
I have dabbled in online video for a long, long time. In 2006 I bought a Sony Handycam than could record 480p “HD” video, but soon ran into file format issues and could not find a good video editor to work with. Eventually, after recording a couple of videos, I put the Handycam in our cupboard and forgot about it.
Since then, I’ve focused only on creating screen capture videos with Camtasia Studio. I’ve created thousands of videos with Camtasia, a cheap headset, and even created a recurring membership site that made up to $9,000 a month with them.
Screencasts are a great way to get into video content marketing, but lets face it; unless you’re looking for a software or application tutorial, you won’t want to stare at screencasts.
Screencasts do not become viral, or at least not in the mainstream kinda way. Full-motion video was the ultimate goal, but getting there meant I had to start testing, buying, and figuring things out all over again.
Fortunately, when I got my iMac and MacBook Air, I realized that I could get half way to my goal by just using the built-in HD webcam (iSight), and the awesome iMovie software. Plus, most smartphones can now record full 1080p HD video in compatible MP4 formats, making it easier than ever to record full-motion videos in all situations.
Today, video content marketing is much easier than when I first attempted it. Finally, it seems doable for the average online entrepreneur.
I’ve experimented with creating three online courses on Udemy, with our niche marketing course being the most popular and generating at least $500 a month in autopilot income for us. I’ve since put all my research working with amateur video tools like iMovie and smartphones into my own video content marketing on a budget course.
Then, I invested some time and money into building a small studio. It was a massive learning experience, but well worth it. I explain everything I did in our “Home Studio on A Budget” course on Udemy.
This year and next, we want to get into videos with good DSLR cameras, professional video editing software like Sony Vegas, After Effects or Final Cut Pro. Of course, I have to spend even more money. But the payoff will be worth it.
Video content marketing is many times more effective at communicating a message, building a following, and selling your product. And since it’s much harder to do than writing, we expect lesser noise & competition in our target market.
Its much easier to be unique, memorable, and get viral traffic with video content marketing.
In the next week or so, we will reveal the fruits of our experiment with viral video content. Done by our interns with stuff we already have, these videos will be released as a series, focusing on the miscommunication that is bound to happen when you work in a multi-cultural workplace.
What are your thoughts on video content marketing? Let me know in the comments!