Using Wordtracker Keyword Research Tool
In Keyword Research 101, I mentioned a tool called Wordtracker. In this post we’ll take a better look at Wordtracker and see why it’s an Internet marketer’s number one marketing weapon.
Essentially, Wordtracker does two things:
- Helps you develop a list of likely keyword phrases. Wordtracker searches other Web site’s KEYWORDS tags and searches a thesaurus, to help you create a preliminary list of keyword phrases.
- Based on these keyword phrases, it shows you what people using the Web’s search engines are actually typing into the search engines.
Almost all Internet marketers I know swear by Wordtracker, and the main reason seems to be in it’s accuracy and reliability.
- The Wordtracker keyword research tool compares your keyword queries to a database of over 350 million searches, taken mainly from Metacrawler and Dogpile.
- You can create and manage as many different projects as you want, and the Wordtracker keyword research tool will allow you to store each project individually, in their project “baskets”.
- You can then email or export your keyword research data and save the entire list to your computer. Therefore, you can subscribe to Wordtracker for a single month, and do all your keyword research, then analyze them in an Excel sheet later.
- Unlike the Yahoo keyword research tool, Wordtracker will differentiate between singular and plural words. That’s one of the things I learned the hard way. There’s a world of difference between ranking for the singular and plural versions of the same word
- Wordtracker also give you other related keywords, some of which you may have never though of. They do this by taking a single keyword or phrase, checking for related keywords in the meta tags of other sites, and adding them to the research project
The screen above is the main function in the Wordtracker keyword research tool. You type in your seed word into the window, select Us or UK keywords (mostly use the US version) and click on Research. The tool then generates an entire list of related keywords for you.
As you can see, there are three columns:
- Keyword - your seed keywords as well as all related keywords from the Wordtracker keyword research tool database
- Searches - The amount of searches made on the Internet, specifically from Wordtracker’s partner sites. Unlike other keyword research tools, Wordtracker constantly removes old data and add new data every day, that’s why it’s more accurate
- Predict - The amount of competing websites out there for that particular search term
Based on these data, the Wordtracker keyword research tool comes up with a statistics they call Keyword Effectiveness Index or KEI. This statistic basically tells you the chances of ranking high in the search engines for that particular search term.
Wordtracker also publishes top-keyword reports that allow you to see what keywords are hot right now. It’s no surprise that most of these keywords are related to porn, so you’ll need to filter them out to see anything meaningful.
According to the Wordtracker keyword research tool FAQ:
We publish two lists. The Long Term list is a compilation of the most popular search phrases over the last couple of months—the most popular phrases out of over 300 million searches. The Short Term list is the most popular phrases over the last 48 hours. The Short Term list includes many items that are temporary, related to recent news stories. But it can also indicate the beginning of new trends that may not be visible in the Long Term reports.
Even if you’re not ready to get into heavy keyword research, it pays to understand your market more by using Wordtracker. You can just take the free trial and work your way around it, and for starters you can then choose the one-month subscription and build your keyword list.
You can sign-up for a free trial of the Wordtracker keyword research tool here.
Other useful keyword research tools to have in your marketing cabinet:
- Good Keywords - A keyword research tool that you can download and use for free. It works great and if very user friendly, but for the sake of accuracy my opinion is that you’ll need to pay for a service like Wordtracker above.
- Keyword Elite - A keyword research cum keyword analysis tool. It basically automates all the processes I mention in this article, and more that I don’t. It allows you to find related keywords based on one keyword, so you can end up with a massive keyword list using this tool. It also allows you to group keywords together, and mix-n-match between different groups. As I said, this is one heck of a tool to invest in
- SEO Elite - This tool only makes sense after you have decided what keywords you want to target, and your overall keyword strategy. It helps you analyze the websites that are ranking for the keywords you target, and how to beat them to the top.
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