In response to Darren Rowse’s Group Writing Project, I’m creating my top 5 list of how to create information products that you can sell on the Internet.
These are meant to be “easier” solutions as compared to writing a full-fledged 90-page ebook or creating your own software. Most of these things can be done under one week:
- Write A Solution for Desperate Situations - Based on the Desperate Buyers Guide method, research in-demand information on a market and create your own short ebook. Since your information is laser-targeted, all you need to do is prove that you have a solution for their urgent problems, and document the process step-by-step. Sell it via PayDotCom or Clickbank, to “desperate” people who need to get their problems solved NOW, not tomorrow.
- Interview An Industry Expert - Interview an expert one-on-one, and turn it into an MP3 + PDF transcript combo. You can easily record using Skype and a PC-based recording software called Pamela (no, not Anderson), and edit your recording using Audacity. Make quick profits by selling it using the $7 Secrets concept, and build a list at the same time. I’ve done one on MySpace Marketing which I give away for free to market an affiliate product, and another one on Blackhat Adsense SEO that I sell. I have a full course on creating audio interview products if you’re interested to know more..
- Provide Training for Complex Software - A lot of popular software like Macromedia, FrontPage, MS Word, Photoshop etc do not have enough documentation when it comes to performing specific tasks, like creating an ebook cover, creating a brochure, creating a namecard, etc. All you need is a Camtasia screen capture device, and create 5-8 short videos (about 3-5 minutes) on how to achieve the specific results. A friend of mine did some video tutorials on designing “mini-sites” with Photoshop, and he’s doing quite well with it. When you think about it, there’s really a LOT of opportunities for this type of information product, almost anything that can be explained on a computer screen..
- Compile Other People’s Articles - I did this as part of the Easy Blog Traffic product. I just collected a bunch of email newsletters that was never published on a webpage, and turned them into a series of related articles, compiled into a PDF report. You can get tons of articles fro newsletters you already subscribe to or look at www.EzineArticles.com but just make sure you get permission first. For even better results, contact specific authors first and ask them if you can compile their work into a single document, and promised the give them a clean version of that so they can also use it for their own business. You can give this away for free, with a list of related “resources” included, coded with your affiliate links..
- “Flip” PLR Ebooks - This is so easy I cant believe people are not doing it. Buy some ebooks with Private Label Rights on your niche market, and improve it by adding a little more content, screens shots, images, and improving on the sales page. Create a new ebook cover using simple Photoshop action scripts, and walla, a new product. By “flipping” you take the raw PLR, and add value to it before you sell it. You can use the $7 script to sell it easily, while also building a list that you can use for your other products.
There you have it, the Top 5 Easy Ways to Create Information Products in under one week, or even in a matter of days if you know what you’re doing. Try it, before you say “Oh it’s not that easy” or “Oh but I have never done it before..” and you just might end up with a information product that can increase your bottom-line by $200 - $2,000 a month..
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{ 13 comments… read them below or add one }
Thanks Gobala. Great list.
One more to add to the list: writing quick case studies.
Readers love them. And they can be written fairly quickly.
Hello Gobala,
Aren’t you getting tired of all the rehashed stuff, all the junk info products out there?
What about putting in an effort and create some unique and great products instead?
I would much rather see a list of how to create great, unique and passionate infoproducts…
Hi Peter,
I guess it’s item 4 and 5 that bothers you, right? In the case of compiling articles, it may not end up as your main product, but maybe as a supplementary report or as a bonus.
The PLR flipping, well, it may be the same information but there’s also always a new market that as not bought anything on the topic yet, who will buy from you.
I get what you’re saying with the “unique & passionate” route. Nothing wrong with that except there must also be a market that is willing to pay for it. My first ever info-product was extremely unique (even till today) but it just didnt sell.
Theses are great ideas. The part about creating training materials for complex software is going to be very popular with sites like YouTube. Think about it, you can create a few videos, upload some sample clips to all the video sharing sites, watch the traffic (and hopefully sales) roll in.
Great list, Gobala! I’ll be back to read more of your site in the next few weeks.
The camtasia idea is really starting to take off, lately. I’ve recommended it twice in the past week. Glad to know I’m in line with someone who apparently knows what they are doing. Glad I found you on the top 5.
Thanks for the bit on camtasia. Useful information here Gobala.
Excellent posting! Simple enough for a newbie like me to follow, but packed with good ideas. Thanks!
Once again Gobala, you’ve deliver to us a set of basic idea to work on…I’ll put a link on my site to this post (on my review of your site)…so, thanks again for the great content…
Thanks for that
Hi Gobala,
Great data on the info creating and an eye opener
for newbie.
The joke is I don’t even know how to give it away. Can I giveaway without the autoresponder and simply using the email delivery.
Great info here Gobala. I am definitely bookmarking this.
Very useful info Gobala, on creating products fast.