Comments on: The Truth About Email Marketing

By: Gobala Krishnan

Gobala Krishnan — Sun, 12 Aug 2007 15:47:00 +0000

Adwords is good enough. Just stick to one or to advertising methods that you’re confident of.

By: tantowdy

tantowdy — Sat, 11 Aug 2007 10:54:46 +0000

I just build my opt-in list. How many methods you build your opt-in list?
I try to use adwords to build my opt-in.
I agree “The beauty of email marketing is that mistakes cost you nothing, and you can try again tomorrow!”

By: Chris

Chris — Tue, 19 Dec 2006 11:53:11 +0000

Gobala,

A useful well written article

By: Gobala Krishnan

Gobala Krishnan — Mon, 18 Dec 2006 09:36:45 +0000

Hi Jacquie,

Thanks! I guess we have the same attention spans… I do the same thing with emails i receive..

By: Tim

Tim — Mon, 18 Dec 2006 07:28:30 +0000

Hi Gobala,

You have hit the nail on the head! It is relationship marketing that helps build the list and keeps people interested in your offers.

Whether it is email marketing, network marketing or B2B marketing, it is still people who make the decision. So it is all about building and maintaining the relationship with your ‘partners’.

Glad to see a Malaysian doing well on the Internet Marketing scene. You bring in the Malaysian persective that other foreigners have left out.

Gambate kudasai,
Timothy @ Yokohama, Japan

By: Zakir

Zakir — Mon, 18 Dec 2006 01:31:40 +0000

An article that explained all about the topic you are refering to. Your ‘scatch’ make cleary understand.

By: Jacquie

Jacquie — Sun, 17 Dec 2006 21:25:45 +0000

Hello nice article,helpful information,and I like geting your emails.I am on a lot of lists,and I can tell you I try to read them all but some of these peoples email message is full of so much stuff i just read the top line and click it off,too many links to many products,or worse 3 emails on the very same thing from the same person.a nice short and sweet email is the best I feel.
Jacquie

By: Nidhi Jain

Nidhi Jain — Sun, 17 Dec 2006 17:51:58 +0000

Hi Gobala…
The Article is absolutely very informative, but you have described the situation where you have the database of people who probably interested in purchasing your product.
Friend, can you tell me what are the prospective solutions if we have to find the concerned people on the internet only who might be interested in our project.and how to make them interested in our products only through our words in email.
tell some tips..
Curious!
Nidhi.J

By: Gobala Krishnan

Gobala Krishnan — Sun, 17 Dec 2006 17:26:36 +0000

Hi Fran,

Not too sure about segregating your list in so many ways… basically I have 3 different lists:

1- Customers (inc repeat customers)
2- Prospects who have not bought
3- Affiliates

In the example above I just tried to keep things simple. I wouldn’t agree that an autoresponder series will build the relationship. It just reminds the prospect of your offer.

For me the relationship is built:

1- Customer buys and is satisfied in some way
2- When I directly help a prospect / customer to solve his / her problem via email or on forums.
3- When I directly / indirectly help them to make money i.e as an affiliate, reseller

By: Gobala Krishnan

Gobala Krishnan — Sun, 17 Dec 2006 17:14:34 +0000

Karen,

For me, most of the time I initiate contact by:

1) A Thank You email for customers
2) An email offering a free download instructions
3) An email introducing myself…

But I usually keep things short, without having long emails… they will get to know me over time, as most relationships do..