The Average Keyword Costs $1.39

Here’s a quick update on what’s happening in the search engine world: the average keyword now costs $1.39.

Categories tracked include: Automotive, Computing (new), Consumer Services, Electronics (new), Finance Investment, Finance Mortgage, Health (new), Media and Entertainment (new), Retail, Telecom Broadband, Telecom Wireless and Travel and Hospitality.

Full report here.

Wow… and that’s actually a reduction from last year

I remember when I started with AdWords I could get clicks for $0.05 – $0.20 for some reasonably competitive keywords. And that now seems like an eternity ago.