Anand Srinivasan is the founder of KnewThis.com – the World’s FIRST Ask&Answer site where affiliate webmasters can build back links and get targeted traffic. Learn more about KnewThis by clicking here
First and foremost, before I begin this article, I would like to clarify that I am not an SEO expert. I am simply yet another webmaster who recently launched his own website and who has learnt a bit of SEO along the way. Also, this article is not a definitive piece in itself, but is just to instigate a bit of discussion from our individual experiences.
A lot many times, we have been told by Google as well as SEO experts that duplicate content hurts our website. And we have indeed taken efforts to minimize the incidence of duplicated content by writing rehashed articles so that Google does not detect it as something copied from elsewhere.
So, the question is does duplicate content actually affect our website rankings? Though I would personally still believe that duplicate content is good neither for our own website nor for the Internet as a whole, I would like to discuss here about two instances where I have observed that duplicate content does not affect rankings to a great extent. Firstly, from my own blog. When I first started blogging, like most of you, I had it hosted on Blogspot. This blogspot blog was my primary site for more than a year before I thought I should move to a .com domain. At this point, I had no idea about duplicate content affecting SERPS. I had no idea how to use 301 redirect to effect a seamless transfer. All that I did was use the Import tool on WordPress to import the whole content from the blogspot site to my new .com blog. It has been over two years since then. Till date, my blogspot website continues to exist and that has not affected my .com site’s ranking one bit. My site is still growing at 25% month on month (on a lower base though).
The second example is drawing from the success of article directories. Article directories like EzineArticles and GoArticles are among the most heavily trafficked websites in the world. A lot of their content is duplicated elsewhere. And they still they remain the primary source of traffic for a lot of affiliate webmasters amongst us.
So, does that mean duplicate content does not matter at all? Of course, it does. But from what I presume, while duplicate content is accounted for in the search engine rankings, websites are not explicitly penalized. If I copy content from a popular website, I shall not be penalized. Rather, when someone searches Google for a related topic, Google realizes that the site I copied from holds better authority than my own copied content and so decides to display their link.
Do you agree? What has been your experience with duplicate content? Please let us know in the comments.


On ProfitBlogger I’ve talked about article marketing some time back. In that post I mentioned about how article marketing is a great way to get one-way links to your site. But recently, a new technology has changed the way article marketing works, as I’ve mentioned with services like 



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