Offering Resell Rights or Master Resell Rights is a trend in Internet marketing today. However, just because you bought a product with resell rights included may not always mean you can sell the rights as part of the product.

Here are the basics of resell rights:

Here’s the explanation:

1. Owner / publisher – Creator of the product, who can choose to give away rights to customers. The owner may also choose to sell directly from his website.
2. Resell Rights - If you secured the resell rights from the owner, you may sell the product to an end customer only.
3. Master Resell Rights – If you secured the master resell rights from the owner, you may (1) sell the product only (2) sell the Resale Rights only (3) sell both. You cannot, however, sell the Master Resell Rights to anyone..
4. Generic Resell Rights – Anyone who buys the product directly from the owner can choose resell the product. In this case, the rights are usually inseperable from the product itself.

[Read more...]