Selling Affiliate Products With a One-Page Salesletter

Gobala Krishnan,

Single sale letter “modus operandi” covers 37% customers, worldwide and its biggest tool by clickbank.com members/sellers. 64% success rate contributed by such modus operandi relates popular e-books and other online products. It’s a 50% cumulative success-idea of copywriting field. All affiliates in online marketing rely on this persuasion method alone. Effective sales letter writing skills are imperative for the web business owner or entrepreneur.
Fortunes are made and lost online on the strength of sales letter writing. No matter how great your product, if you cannot convey that to your potential buyers, and convince them to buy your product, you will not make it online. Nonetheless, sold product must be equal to any valid declaration, mentioned over website. I don’t recommend single sales letter for physical products, available for online purchase. Anyhow, let me help regarding single sales letter tips in general terms.

This is an extremely important and oft overlooked step to sales letter writing. It is so easy to think, this is a good product, I’ll just tell them all about it and they will buy. But it does not work that way. You must know your purpose–assuming it is to sell a product; you must do what will work to sell products, not what you necessarily want to do. You must write a compelling sales letter that literally drives people to purchase from you. You must also write to your audience. They do not really care what a wonderful product you have created, they really want to know, what will this product do for me? How will it solve my problems and make my life easier? So write to their problems, their challenges–not your excitement about your new product.

Include several testimonials from people who have tried your product and liked it. This is critical. There should be at least three testimonials, and there can be as many as you want. The more the better! Talk about what this product can do for your customer. Not what it does how it looks—your sales letter should not be about the product, it should be about your customer. Your customer’s needs and how their life will improve with your product.

Offer an unconditional, better than the best, guarantee. Your customer is an online customer, has never met you, probably never will—and does not trust you or your product. But with an unbelievable guarantee, they will feel more comfortable–and buy your product. But sometimes I really hate this guarantee idea because people habitually occupy you with this rule, by legal authorities. Its better to write guarantee terms and conditions too. Make it easy to buy, and ask for the sale: Tell them exactly how to order it, how fast they will receive it, and how easy it is to order it. Include several links and several different methods of payment. Try to streamline your order process so that they have to click the least possible number of links to make the final purchase.

Few headlines to cover above topic:

• Ensure Online Segmentation
• Get to the point quick.
• Be clear and concise.
• Sell benefits, not features.
• Keep it personal and conversational.
• Use letters to generate leads - not sales.
• Write at a grade-school level.
• Postscript (P.S.) is your friend!
• Use white space. Don’t mess with your letter.
• Keep it to one page.
• Make a “no-risk” offer.
• Create a deadline.
• Use postage reply mail.
• Include a guarantee.
• Include testimonials.

The biggest mistake sellers make and they have never realized that buyers are always well informed by mentioned date, timings and given deadlines of single sales letter. Any person, who is willing to buy something, always reads about dates, timings and deadlines for discounts/benefits once. After two weeks he watches the same over website, and realizes that within two weeks gap no biggest earthquake, nightmare, disaster came to his/her life. One of my friend, sells good online products without deadlines and limited benefits. Once, I said to him that you must write” Buy Now, Tomorrow You Will Die”. So he agreed with me. But again Iam not against deadlines, it all depends on nature of products being sold, offered.

Faithful Regards,
Eparchments Team

Good Evening all,
Wow..Gobala Fantastic improvement..i will copycat your system soon..i love your blog and you my role model in IM..I don’t have CJ account yet but i know CJ alternate to Clickbank. I have a question to ask..can malaysian join this program?

Hi Gobala

This is a very useful technique! Maybe i can use it for other online products.
I am also hosting under Hostgator and their support is very good! Helpdesk 24/7 solves most of my technical problems straight away! I haven check out their CJ affiliate program yet but i am using the normal affiliate program with Hostgator and have gotten one sale already at $50. Does CJ really pays $100 still?
Drop by to read my “bad luck” Yours were bad but i think mine is worse hahah.

This is very interesting, with so many guru’s saying sales pages should be many pages. Guess it goes to show how important the copy can be.

Hi Gobala,
I enjoy reading your blog since last night. I usually run out of ideas when I blog. I wish to learn from you. Thank you.

Interesting case study and great post! I was about to order a dedicated server from hostgator.com and now I know they got a good affiliate program.