Packaging; Makeover Your Older Sites For New Sales
Although I graduated with a degree in “Multimedia Marketing”, perhaps the only thing I remember from college are The 4Ps of Marketing namely:
- Product
- Price
- Packaging
- Promotion
(A friend told me that they added a fifth P to it, for Pray.)
Sometimes a product gets old and jaded in a marketplace, and instead of going about creating new products you can simply revive the old one by tweaking a few of the Ps.
Now as a student of marketing, I understand very well the effect of Packaging in the overall process. Even if your product is the best in the world, it has very little perceived value if the packaging sucks. A mediocre product with excellent packaging on the other hand can do pretty well in the marketplace. A truly great product with excellent packaging is the ultimate, and not many companies (except Apple) can get it right.
So if you have an older site and you want to jazz it up and get more sales, here’s what you can do:
- Make updates and add a “Version 2″ or “Second Edition” to visible areas on the site, including the banner of your site and the product e-cover
- Hire a good web designer to make your theme more “current”, for example I got Design Guru Ryan to give my Web Graphics Monthly site a more modern look
- Update image and outdated screenshots on your sales page (hint: next time take screenshots without actual dates if possible)
- Create new marketing graphics and banners
With these 4 simple steps, a product or website that used to be scorching hot can be revived and made more appealing.
Think how many times TV manufacturers, car manufacturers, book publishers and landlords repackage the same stuff (or add on a little to it) to make it seem like a new product altogether. If it works for them, it can work for your home based business as well..
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To quote Seth Godin, I’d say that an additional ‘P’ is ‘Purple Cow’ (he’s written a book by the same name, it’s a great read!) - your product itself needs to be so remarkable, that people need to literally exclaim out loud (thereby spreading the word) as they would if they were driving down the road and instead of the expected black/brown/white cow… they saw a purple one!
Guatam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com
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As a business, an Internet Marketer must ALWAYS think of their entire operating costs. If you save money in one place then you make it in another. Its smart business to shop for the best service @ the best price.
im trying to collect some money to buy your book
Great post that pictures exactlty what I’m thinking when I see some site really awfull. Sometimes, just a header redesign or background color can be really a great change.