I know, some of you will probably hate me for saying it, but I’ve been wanting to say it for such a ling time: MLM is Not A Real Business.
I’ve been in a few MLM programs before I decided to quit it permanently, so I know a thing about two about the hype and the half-truths they tell you in MLM. I’m sure the basic message hasn’t changed in a while.
Your MLM “leader” or “upline” will tell you “This is your own business” or that “You are your own boss”. They will also tell you that you should “Leverage on other people’s time and money” so that you can build “residual income”.
Sure, you can make a lot of money in MLM, regardless of the fact that most people don’t. That is a fact of life, and its the same in Internet marketing or anything that requires effort.
Sure, it does leverage other people. Sure, it does create at least some kind of residual income. Sure, it is a business that is better than most.
I have no issues with most of the statements, except one: “This is your own business”.
Nope, you are more like a highly paid sales person or agent. You are in control of what you do, but it is NOT your own business.
Think about it. If your MLM program was your own business, than you should be able to:
- Move to a different upline if you’re not 100% satisfied with yours
- Move your entire downline or team to a different company if you want
- Create your own marketing plan instead of following a system
- Make suggestions on product development and improvement
- Cross-sell products and services from other manufacturers
- Advertise your business directly if you need more sales
- and much more.
But you can’t do those things in MLM now, can you?
It is true that it is “up to you” whether you want to do anything at all in MLM, but isn’t that the same case with anything else? We have more choices than we believe.
So tell me: Is it your own business? Or is it a glorified sales job disguised as one?