Marketing Without A Mission Statement?
Sometimes common sense is the hardest thing to grasp, when you’re so deep into “savvy marketing” and “Web 2.0″. Riding the wave of new marketing technology, we sometimes forget to implement basic marketing concepts such as a “mission statement”.
I’m not talking about the type of stuff you’re forced to memorize at work, the ones that go like “We strive to achieve excellence and serve the regional markets to provide better value-added services and increase our shareholder’s value..”
Those type of statements are crap, simple because (1) they are not memorable (2) they mean nothing.
If you’re trying to get opt-in leads from your e-mail marketing campaign, you need a “mission statement”. My definition; a simple statement of an achievable goal; of what someone should expect to get from surrendering their name and email address to you.
For example:
- Master the guitar in 30 days
- Lose 30 pounds in 2 weeks
- Quit your day job in 14 weeks
I was looking at my opt-in boxes for Internet Millionaires Club and I realized that it needs a stronger “mission statement”. Something that would spark the imagination (and curiosity) of potential subscribers.
So here’s the mission statement I created:
You may or may not agree with me, and I may or may not have hit the nail on its head. But don’t you agree that you need to set yourself apart from everyone else in your market?
3 Comments »
Free Work at Home Tips
Testimonial
Hi Gobala, I really want to thank you for writing WordPress Adsense System to help newbies with Wordpress. I was previously using other content management systems but decided to give WordPress a shot. Your guide and action plan are so easy to follow!Adwin Ang
AffiliatesLittleGuy.com
“But don’t you agree that you need to set yourself apart from everyone else in your market?” - I agree to this. We are all alike in our like to be unique. However this has become a necessity now.
Excellent article. I often struggle between old and new…which is better, which is more effective. No doubt, the old practices have lasted because they work. After all, if your mission is unclear, how do you know if you are moving closer to it or further away. I’m reminded of the old GI Joe cartoons where they would teach a life lesson at the end of each episode and end with, “And know you know. And knowing is half the battle.” Any other Gen X’ers remember that one? It true…knowing IS half the battle. And determining your mission statement is integral to charting, and following, your course.
“A simple statement of an achievable goal” -I can’t agree more…