Malaysia Election Campaigns Powered by Google Adwords

by Gobala Krishnan on February 27, 2008

Looks like I am not the only Internet marketing expert, now even political websites are using Google Adwords PPC advertising to drive traffic to their Malaysia election campaign websites. Type in "Malaysia" or "election" in Google and you might see something like this:

malaysia-election It’s interesting to note however that the ads are only from opposition parties. The ruling party on the other hand still thinks that the Internet is for playing games and chatting.

However the ads are not targeted and all visitors are sent to the main page. Anyone familiar with Google Adwords knows that doing this is just a waste of money, but I guess these guys have a lot of money right now to burn.

Someone is obviously getting rich by helping the political parties to market their election websites and messages via the Internet.

Maybe they should hire me as their Internet marketing consultant…?

But the sites themselves are quite ok, with a blog-style layout and also the incorporation of videos.

malaysia-elections

They should be driving traffic to those page or better still a targeted page where users can find out venues and other stuff, not the general home page where the user doesn’t know what to do next. If I was doing Google Adwords advertising like this I’m sure I would go bankrap by now :)

I guess this is really the final frontier for Internet marketing in Malaysia - when politicians start using it for the election campaigns!

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Tun Dr Mahathir on FaceBook? : Malaysia Internet Marketing and Online Business
02.28.08 at 4:41 pm

{ 7 comments… read them below or add one }

1 Kay Kastum 02.27.08 at 4:17 pm

maybe some have joined as IMC member already and applying some methods on it? But so far non from the websites above placed adsense ad yet :D

2 Gobala Krishnan 02.27.08 at 6:51 pm

Yeah that could be, I have to check the user names :)

3 Undilah BA 02.28.08 at 3:31 am

BN also use internet marketing.. i saw their ads at Yahoo! Mail.

4 Khairul Faizi 02.28.08 at 10:43 am

Actually Gobala, if you don’t mind me asking, how many have join IMC? :-D

5 Gobala Krishnan 02.28.08 at 4:47 pm

About 1,200+ at the moment, Silver members only about 50+ and previous members from TheMalaysianRevolution.com about 40+

6 syamsulariff.com 03.14.08 at 2:09 am

next election, bloggers can make money by selling ad space to the politic related advertiser :D

7 Blog Marketing 03.18.08 at 12:08 am

Yes, I even tell people why politicians should use wordpress CMS to win the win the voters’s heart, if there are more politician bloggers come out in next election, then I am deserved for the credit. :P
Steven Wong

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