Malaysia Election Campaigns Powered by Google Adwords

Looks like I am not the only Internet marketing expert, now even political websites are using Google Adwords PPC advertising to drive traffic to their Malaysia election campaign websites. Type in "Malaysia" or "election" in Google and you might see something like this:

It’s interesting to note however that the ads are only from opposition parties. The ruling party on the other hand still thinks that the Internet is for playing games and chatting.

However the ads are not targeted and all visitors are sent to the main page. Anyone familiar with Google Adwords knows that doing this is just a waste of money, but I guess these guys have a lot of money right now to burn.

Someone is obviously getting rich by helping the political parties to market their election websites and messages via the Internet.

Maybe they should hire me as their Internet marketing consultant…?

But the sites themselves are quite ok, with a blog-style layout and also the incorporation of videos.

They should be driving traffic to those page or better still a targeted page where users can find out venues and other stuff, not the general home page where the user doesn’t know what to do next. If I was doing Google Adwords advertising like this I’m sure I would go bankrap by now

I guess this is really the final frontier for Internet marketing in Malaysia – when politicians start using it for the election campaigns!