If your website is Made For Adsense (MFA), then it seems like you’ll have things to worry about very soon. Countless bloggers have warned about the inevitable “judgement day” for MFA sites, the latest one I’ve read is from Gaman.
My advice is to stop building websites with useless content (scraped content) unless you’re willing to run faster and think smarter than Big Daddy Google. You should start building solid niche websites as mentioned in the Adsense SEO Guide by Kidino.
Here’s the full article on Made for Adsense [thanks Al Wee].
Are Made for AdSense Sites Ruining Search Results?
It’s happened to you. You’ve searched for something on Google and
several promising results appear. You clíck on a link, but when you
get to the site all you see are a few ads and nothing even remotely
close to what you searched for. So you go back to the search results
and try again, only it happens again and again until you finally find
a page with some decent content…or frustration sets in and you give
up all together.
Why does this happen? How come in this day and age Google can’t give
you the results you’re looking for? A large part of the answer is the
growing number of made for AdSense (MFA) sites on the web today. MFA
sites are designed for the sole purpose of getting you to clíck on a
Google AdSense advertisement.
Define Made for AdSense
A site is made for AdSense if its sole purpose is to get users to
clíck on AdSense ads. Its owners don’t intend that users will learn
from its content or participate in a community. All that they want is
for them to clíck on an ad.
A site is NOT made for AdSense if its primary purpose is to provide
unique content and the site owner decides to keep their content free
by displaying advertisements, AdSense or other. This has been going on
for years – television, newspapers, and magazines all generate revenue
with advertisements. The difference is that the advertisements
supplement the content of the show or article. The same applies for
the web. If you have a news site or a forum, placing ads on your site
does not make it a made for AdSense site.
Why Do People Make MFA Sites?
The thing with MFA sites is that they work. The overwhelming majority
of the population has no clue what Google AdSense is and doesn’t
understand that Google and the site owner make monëy when they clíck
on an ad. By placing these ads in locations that people tend to focus
on (Google gives you examples of locations that result in the highest
click-through), it’s inevitable that a certain percentage of visitors
will click on the ads – either intentionally or unintentionally.
Site owners make anywhere from five cents to several dollars per clíck
(revenue is split between them and Google) depending on the industry.
Big deal right? If you convert 5% of users into clicks and you make 10
cents a clíck, you’re only making 50 cents for every hundred visitors
to your site. Well if you make a thousand MFA sites and each gets two
hundred visitors a day, you are making a cool $1,000/day.
Smart MFA site owners design sites with keywords that advertisers pay
more than the standard 20 cents or 30 cents. They design sites with
“content” about lawyers and car companies that purchase AdWords
advertisements that cost several dollars a clíck. Re-do that
calculation with five dollars a clíck instead of 10 cents and your jaw
will drop.
How do they get their traffïc? In addition to using conventional white
hat SEO methods (like unique content and link building), many of these
sites shamelessly also take advantage of keyword stuffing and cloaking
- tactics that are considered unethical and are against Google’s terms
of service. Many also get their clicks in unethical ways – either by
clicking on ads themselves or by employing bots to automatically
clíck. This is called clíck fraud and is also against Google’s terms
of service.
Who Gets Hurt?
Some would argue that no one is getting hurt by “tricking” people into
clicking. Hey they’re not getting charged anything. No, but some
advertiser is. Some business that’s pouring their hard earned monëy
into Google AdWords to attract targeted visitors to their site.
Instead they end up paying for accidental clicks.
You (the searcher) also get hurt by getting less than optimal results.
Imagine an internet where these sites didn’t exist. You might actually
have a chance at finding what you’re looking for on the first try.
That would save you some time that I’m sure you’d be glad to have.
Should Google Do Something About It?
Everyone’s first thought is “Google could stop it if they tried.” In
reality, probably not. Regardless of the talent they recruit, there
are literally hundreds of thousands of people trying to figure out a
work around. As Seth Jayson recently said in his article about the
same topic entitled “How Google is Killing the Internet” “I think when
you pit a few hundred Google Smarty Pantses — who are getting fat on
stöck options and gourmet meals at the Big Goo campus — against many
thousand enterprising schemers on the Internet, the battle will go to
those hungry schemers every time.”
Google does have a system in place to reduce clíck fraud and are
always improving their algorithm to rid their results of sites that
practice cloaking, keyword stuffing, and other black hat SEO
techniques. Unfortunately, it’s probably not enough.
The largër (and much scarier) question is whether or not Google wants
to do something about it. For the time being, they stand to make a ton
of monëy off of MFA sites. Until Google starts to see a negative
impact from MFA sites there’s really no reason for them to rush to do
anything about it. Say Yahoo! all of a sudden came up with a way to
identify and block MFA sites and provided better search results
because of it, Google may be threatened by the potential (or actual)
loss of search percentage. But until that happens I wouldn’t expect
Google to do much more than they are right now.
What Can You Do?
There’s no doubt that MFA sites have clogged up the web with thousands
of worthless pages. The best way to reduce the number of made for
AdSense sites is probably to do something about it yourself. If you
advertise on Google AdWords, don’t allow Google to display your ads on
their content network (AdSense sites). As an internet user, you can
educate others about MFA sites and encourage them not to clíck on ads.
It may not seem like much, but all of those clicks add up – just ask
someone who owns a made for AdSense site.
[copyright unknown]
———————————————————–
Get the Adsense SEO Guide to discover how to genererate long-lasting Adsense income.
Related Articles:
I think the answer will be a new search engine that omits any site with adsense.
maybe, there’s a fine line..
How about tricking people into clicking the adds by placing images or numbers on it?
Its called tricking into clicking.
Well, some people loves making money by making others suffer… There’s sometimes where I need to find some info about health related issues but the only thing I found is MFA type sites. That’s really stressed me out…
Fortunately most of them are gone.
By the way, nice tips you have here at you blog Gobala, looking forward in reading your blog!
It true Buddy, i really get $%#$%!!! when every time i get google search result that only have sites thats 100% adsense – Nada-sero-zilch content! Its about time that google get rid of them!
Hai gobala. i know this product will hot but
let test the market first with lower price because a lot of product which begin to make somebody now it.
Further more i will see what can MFA can do any benefits.
Hope it fun to know it.Thanks.