I’m writing this on my home-office desk, at 4.32am. My eyes are giving up and I’m squinting at my iBook’s screen, trying to see my own writing. So forgive me if I’m not making any sense – I just had to blog this before I forget.
Here’s the thing: I have a list of over 2,700 people (which is tiny I know) but I have no idea what they want. Has that ever happened to you? You have people who want to do business with you and be your customer for life, but you’re trying to sell them all the wrong things.
It finally occured to me, that playing the guessing game is not going to work. My friend Kidino made over $2,000 promoting a single product to his list. When I asked him how he did it, he said something like “Well, I know what they wanted to buy…”
It made so much sense… he was just giving them the information they wanted…
Here’s what I did: I created my own survey using the Ask Database software, and I’ll be sending it out to my list. It’s a simple one-question survey that will give me an insight to what they really want. And that information alone is worth TEN times more than any software or ebook I could ever buy.
BTW, if you’re reading this, you can take the survey here.
Alex Mandossian said it best: “Sell them what they want to buy.”
I wonder why this had never struck the bells in my head. It’s so SIMPLE…
Maybe I was just so preoccupied with what I thought they should want, and what I thought they should buy. Well, I’ll be a man and admit it: I was wrong. I should have known better. Four bloody years spent getting a marketing degree, and I had to learn this from an ex-programmer 
If you’re in the same situation, then do your own market research today. Find out what they really want. Then get it for them. Give it away for free, or sell it. It doesn’t really matter because now like all the thousands of other marketers out there who bought the “Money is in your list” idea but didn’t grasp the full impact of the statement, you’re doing it right.
I recommend the ASK Methodology for studying your list. It lets you analyze your survey results more than any other software I know. You can get a single keywords, two-word and even three-word keyword analysis easily at the push of your button.
Now I’m getting to the point where I feel like I’m rambling. So good night
It’s time for the night owl to get some sleep….zzzzz
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