Email marketing is getting tougher by the day. With ISPs coming up with their own definition of what’s SPAM and what’s not, you may find that your email are not getting delivered to as many people as it should be. This is the reality of 2006. As an alternative, most marketers nowadays perfer to use blogs as their marketing forefront. There’s no issues with this, except one nagging question:
How do I get more visitors to my blog?
And that’s followed by this question:
How do I get visitors to leave comments on my blog?
These are NOT the answer:
Provide great content:So what if you provide good tips? There are equally great content (if not better) elsewhere. Design a beautiful blog:Beauty is only skin deep. After the initial ‘wow factor’, what’s left? Use SEO:Ok, this will work for traffic, but not for loyalty or responsiveness. So SEO is not the ultimate answer. Talk about Google:If you really have nothing better to say, then by all means talk about Google. But there’s tons of other bloggers talking about Google
Here the countdown to the “Top 5 Secrets To Increase Returning Blog Traffic“, ranked from my personal experience on blogging, that will make your blog traffic grow and your readers more responsive to your marketing messages:
Secret Number 5: Make It Easy For Them To Come Back
Don’t assume that everyone knows how to use an RSS feed or even cares about Feedburner. In fact, if you’re blogging on a topic other than Adsense, ecommerce or Internet Marketing, most of your readers will be less tech-savvy. You MUST provide clear instructions on your blog itself, and help them to keep in touch with your latest posts. The more they hear from you, the more they love you.
Secret Number 4: Stop Selling All The Time
Nothing turns me off more than visiting a flea market disguised as a blog. Yes, I know that you want to sell more and earn more. But don’t let it be the only thing you do on your blog. Say something else other than “Buy now”
Secret Number 3: Compare Two Different Groups And Let Them Know
Compare two different people, groups, organization or even countries. Then, using Technorati and taggging, let them know about it. The more controversial your topic is, the better. My post on broadband in Malaysia and Singapore got over 10 comments because a bunch of Singaporean guys who found my blog via Technorati could not stand the fact that Malaysia got one step ahead of Singapore At that point of time I had only started blogging for 10 days.
Secret Number 2: Critique An Opinion, Product or Event
Notice I said “critique” and not “criticise”. The latter can get you some very pissed-off readers.
Critique an opinion by giving your views as opposed to those of another blogger. Then, using trackbacks and pings, let him know that you’ve posted a response on your blog. Critique a product or event in the same way. Never, ever attack someone personally when doing this, or you might make more enemies than friends!
Secret Number 1: I Can’t Tell You
No, I can’t tell you the most important secret for getting and maintaining a highly responsive readership for your blogs. This secret will make anyone shed their resistance or commenting and start participating on your blog. After they do it for the first time, they tend to feel more comfortable, and they will do it again. .. and again… and again. I’m not going to make it easy for you by spoon-feeding you this information. But I WILL give you examples, and let you figure it out.
- Kidino got over 20 comments on his blog using this secret.
- I got over 50 comments on my blog using this secret.
- Armand Morin over 200 comments on his blog using this secret.
Click on the linked comments to visit these blogs, and compare it with other posts on the blog. You’ll notice that most of their other posts get very little comments. But the ones I’ve highlighted get tons of them for no “apparent” reason. Why?
What is THE SECRET? If you have figured it out, let me know by posting a comment below. It’s time for me to test the marketing genius in you, if there actually is one Let me hear your answers below: