How To Create A Mega-Successful Product Launch
I usually don’t do massive product launches for any of my products. The only exception so far is the SendUsTo.US firesale which I did with Vince and Melvin, and that generated over $68,000 in 7 days. It was my first real exposure to the high-stress high-satisfaction game of creating a product, recruiting hundreds of JV partners, and launching a product on a large scale.
However, it was both fun and profitable. Our firesale allowed me to live a dream and get to the US for a 3-week holiday, and there’s still enough left for the down payment to new home I’m planning on buying. The entire process of our firesale is documented in Firesales Exposed.
This is the general process:
- Create a high-value product, but launch it as an event
- Create good salescopy and promotional materials
- Invite as many JV partners as possible, offering 2-tier commissions if necessary
- Set a launch date, and stick to it
- Offer a referral contest so your affiliates have something to look forward to other than just money
- Take advantage of the scarcity factor by increasing your price after a few days, or by limiting the product itself in several ways - this encourages people to buy now instead of postponing their decision
What I can say for sure is that it’s not as easy as you may think it is. In fact, I strongly believe that it’s near impossible for any one person to attempt a similar product launch alone, without outsourcing, partners or at least some additional help. Plus, you also need to see the big picture of the entire process, to fully understand what to do when.
There’s on guy I know and trust who has been doing big product launches for at least a year now, and it’s Edmund Loh. Edmund’s PLR Gold series always involves several hundred joint venture partners, and his most recent launch made him over $100,000 in the last 3 months. 70% of that was made in the first 10 days.
Recently Edmund was interviewed by Dennis Sim, the the entire call plus a PDF transcript is available in a product they call “PLR Gold Exposed”. As you can expect from the title, the call is based on Edmund’s PLR Gold launch.
Throughout the call, Edmund reveals critical tips, tricks ad strategies to plan, manage and execute a product launch perfectly. The call itself is about 30+ minutes long and is packed with useful information you’ll probably get no where else.
If you want to learn about creating your own product launch, I strongly recommend that you take a look at PLR Gold Exposed.
More Info: PLR Gold Exposed
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Yeah. I totally agreed on Edmund Loh’s Launching Strategic. It is really powerful and effective.
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hi!!!!!!!
The tips were really relevant and i am sure it would prove to be an exciting venture out there.we need to communicate rather than just simply advertise to pick up more sales.
Hi!!!!!
The importance of massive product launch is to make an impact in the consumers mind about the product and build a goodwill. Online marketing or the so called e-business can make it big only if the product’s credibility is tested.