Email Marketing Is Still My Number One Marketing Tool in 2010

by Gobala Krishnan on January 10, 2010

Since my Twitter account got suspended, I came to realize that social media marketing is just not my cup of tea. I’m just not genetically designed to chat and talk about everything under the sun.

I’m not alone – even Seth Godin says it’s not for him.

But that does not mean that I don’t communicate with my subscribers and customers. If you’re on my list, then you’ll know that the easiest way to reach me (or my support team) is by clicking on “Reply”.

Let me share something interesting with you:

The stats above are taken from my link tracking campaign for Host Commando. As you can see, the conversion rates I get from email marketing are way higher than from my blogs, affiliates.

You cannot get that type of conversion from Twitter or most other social media sites. Sure, you can get a lot of traffic, but the conversions usually suck.

Even by putting the link in email signatures, I got a conversion of 6.67%. And that took me like 1 minute.

Of course, the data may be a little premature, but it’s still a big difference from the affiliate results.

I’ve been telling people for years that they need to create their own email list, and build a relationship with their subscribers first. Twitter, FaceBook or whatever else you use, should only be driving traffic to a page where you can build your subscriber list.

I use Aweber, and I highly recommend that you do too. Or, you can check out the top autoresponders comparison and choose the one that fits your purpose. I also wrote an article that directly compares Aweber Vs GetResponse.

Either way, build a list now. Twitter may be gone tomorrow, but a list is forever

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Tagged as: aweber, Email Marketing, Social Media

{ 7 comments }

1 Julmazli Dempollok January 23, 2010 at 3:09 am

Thank you sir. If you know, for the first time I jump into Internet marketing is through Rahsia Clickbank. As a newbie, I blind about Internet and do not know nothing. Even I’m failed but it doesn’t matter. The sweet part is I learn a lot of advertising, traffic generation and affiliate. And oh..ya, at the last now I have my own list.

2 Gobala Krishnan January 23, 2010 at 4:58 pm: @ Julmazli – Great to know that, as long as you are building a list you can’t go wrong

3 Joey January 15, 2010 at 9:36 pm

I absolutely agree with you. It can be cumbersome sometimes when using social media. Email marketing is much more simpler and has been around before Twitter of Facebook. Plus, it’s a primary component of direct response marketing. This was a good post and I think I will check out that book you recommend.

4 Ahmad Fadli January 13, 2010 at 2:46 am