Stay in Your Comfort Zone and Die

Do things seem to be going very well for you? Have you mastered everything there is to master that you can now do it with your eyes closed? Are you comfortable with what you’re doing, and satisfied with your progress?

News flash: You’ve been lingering in your comfort zone for too long.

In life you’re either moving forward, or you’re slipping back. There is no such thing as staying still.

Comfort zones are just an illusion of control, when the reality is that you will never really be in control. The longer you delude yourself, the harder you fall and the longer it will take for you to catch up.

In Internet marketing at least, you always have to learn new skills, new tools, and new concepts.

Take the last year for example, I had to learn all these things from scratch:

  • How to create a WordPress plugin
  • How to setup WHM and cPanel
  • How to use iPay88
  • How to use Amazon S3 and AWS
  • Everything about cloud hosting
  • How to create a web application
  • How to use jQuery functions
  • How to use WHMCS and setup a web hosting business
  • How to record and sell PLR videos
  • How to sell on stage
  • How to conduct a hands-on workshop
  • How to sell websites online
  • How to interview and recruit people
  • Managing a small company and office
  • Etc etc

Each and every one of those things were uncomfortable to deal with. I had to set aside a lot of time to learn the jargon, and a lot of money to test out a few ideas. It was definitely not in my comfort zone.

This year, I’m doing something even more extreme.

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I’m attending Affiliate Summit East 2010 in New York, in August this year. I know nobody there, it will cost me a bomb, and it will suck up a lot of my time. But I have to do this if I want to tap into a different crowd, get JV partners in the future, and expand my business.

I know from previous experience that you need to keep moving forward.

I have been too complacent in the past two years, and I can feel the effects right now – lack of exposure, fewer contacts, lack of growth, and over-dependence on the same group of people to promote my products.

I was slipping back, and never realized it. I was comfortable, content, and enjoying the good life. When it hit me though, I realized that catching up is much more difficult than keeping up.

Ask yourself: Are you comfortable with your online business?

If you are, it’s time to start worrying.



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Comments

  1. Ruzie says:

    Glad to see you have progressed so well since I first got to know you 2 years ago, Gobala. I’m still working on it and have not given up. Hope one day I will make it the same way you did… All the best!

  2. Nazri says:

    I hope u get value for money for the summit. ;o)

  3. KG says:

    To be success we have to change but don’t be too dramastic. Step out from comfort zone and make a change to better life.

  4. Reyna says:

    A little bit worrying, esp locally :o )

  5. Dhairaz says:

    Good advice, do what you want to do.

  6. Desmond Ong says:

    Owh Great event. I’m going to the US on 17th, I might fly there earlier to attend this event.

  7. Ilya Houben says:

    Hi there. Have great fun at the Summit. I do wonder what pass you bought :) . Under other circumstances I might have just joined you at that fabulous trip :)

  8. Fariq Hamdan says:

    Am a bit worried, anyway hope u get some cool networkings.