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	<title>Gobala Krishnan &#187; Email Marketing</title>
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	<link>http://www.gobalakrishnan.com</link>
	<description>Work at Home Internet Business</description>
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		<title>Rahsia Emel Launching Soon!</title>
		<link>http://www.gobalakrishnan.com/rahsia-emel-launching-soon/</link>
		<comments>http://www.gobalakrishnan.com/rahsia-emel-launching-soon/#comments</comments>
		<pubDate>Wed, 11 May 2011 05:09:12 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing Malaysia]]></category>
		<category><![CDATA[pemasaran emel]]></category>
		<category><![CDATA[rahsia emel]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=3592</guid>
		<description><![CDATA[After two years I’m launching a new information product at www.RahsiaEmel.com Here’s the teaser video: Register now at www.RahsiaEmel.com to get a special bonus only for the first 200 people. No related posts.]]></description>
			<content:encoded><![CDATA[<p>After two years I’m launching a new information product at <a href="http://www.RahsiaEmel.com">www.RahsiaEmel.com</a></p>
<p>Here’s the teaser video:</p>
<div id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:4979de82-b1c5-4bcf-bfde-ff864c1baf60" class="wlWriterEditableSmartContent" style="margin: 0px; display: inline; float: none; padding: 0px;">
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<p>Register now at <a href="http://www.RahsiaEmel.com">www.RahsiaEmel.com</a> to get a special bonus only for the first 200 people.</p>


<p>No related posts.</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Malaysia Email Marketing Seminar</title>
		<link>http://www.gobalakrishnan.com/malaysia-email-marketing-seminar/</link>
		<comments>http://www.gobalakrishnan.com/malaysia-email-marketing-seminar/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 06:23:55 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Seminars & Events]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=3511</guid>
		<description><![CDATA[We have just started our brand new Email Marketing BootCamp, a one-day event where I reveal the top secret of building a huge email list and making money from email marketing. If you&#8217;re an Internet marketer looking to make more sales, an existing business owner struggling to get regular customers, or any kind of self-publishing [...]]]></description>
			<content:encoded><![CDATA[<p>We have just started our brand new <a href="http://gigurl.com/email-gkblog">Email Marketing BootCamp</a>, a one-day event where I reveal the top secret of building a huge email list and making money from email marketing.</p>
<p>If you&#8217;re an Internet marketer looking to make more sales, an existing business owner struggling to get regular customers, or any kind of self-publishing author, I highly recommend that you attend our Email Marketing BootCamp.</p>
<p>One of the things I cover in this event is how to use email marketing software like <a href="http://gigurl.com/aweber-gkblog">Aweber</a>, but that&#8217;s only one small part.</p>
<p>Mostly, I will reveal how email marketing actually works, what to expect from email marketing, and how to practise ethical &#8220;permission-based&#8221; email marketing.</p>
<p>Most people in Malaysia, when they say email marketing, they are actually referring to spamming. For example:</p>
<ul>
<li>Buying a ready made &#8220;list&#8221; or &#8220;database&#8221; of Malaysian email subscribers then sending them &#8220;email blasts&#8221;- if this is not SPAM then what is?</li>
<li>Using software that gathers names and email addresses for you, they claiming that you got them from their website so it&#8217;s ok to email them</li>
</ul>
<p>They come up with a million excuses and explanation on why they are not spamming you, but in reality they ARE spamming you.</p>
<p>So in our bootcamp, I&#8217;ll show you the right way to do it so that you will never be called a spammer and your business will never get a bad name. Generally, I find that most Malaysian have no idea what email marketing really means, or how to do it right.</p>
<p>If you want to brand yourself as a professional email marketer and protect your reputation, you need to attend this event.</p>
<p><strong>For more information go here: <a href="http://gigurl.com/email-gkblog">Malaysia Email Marketing BootCamp</a></strong></p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/email-marketing-tool/' rel='bookmark' title='Email Marketing Is Still My Number One Marketing Tool in 2010'>Email Marketing Is Still My Number One Marketing Tool in 2010</a> <small>Since my Twitter account got suspended, I came to realize...</small></li>
<li><a href='http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/' rel='bookmark' title='How to Test Your Email Marketing Campaigns'>How to Test Your Email Marketing Campaigns</a> <small>I have one important question &#8211; are your email marketing...</small></li>
<li><a href='http://www.gobalakrishnan.com/the-truth-about-email-marketing/' rel='bookmark' title='The Truth About Email Marketing'>The Truth About Email Marketing</a> <small>&#8220;The money is in the list&#8221; - mr. guru Yes,...</small></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.gobalakrishnan.com/malaysia-email-marketing-seminar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing Is Still My Number One Marketing Tool in 2010</title>
		<link>http://www.gobalakrishnan.com/email-marketing-tool/</link>
		<comments>http://www.gobalakrishnan.com/email-marketing-tool/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 17:54:34 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=1490</guid>
		<description><![CDATA[Since my Twitter account got suspended, I came to realize that social media marketing is just not my cup of tea. I’m just not genetically designed to chat and talk about everything under the sun. I’m not alone – even Seth Godin says it’s not for him. But that does not mean that I don’t [...]]]></description>
			<content:encoded><![CDATA[<p>Since <a href="http://www.gobalakrishnan.com/twitter-account-suspended/" target="_blank">my Twitter account got suspended</a>, I came to realize that social media marketing is just not my cup of tea. I’m just not genetically designed to chat and talk about everything under the sun.</p>
<p>I’m not alone – <a href="http://www.youtube.com/watch?v=Q6vpBDFoMqc" target="_blank">even Seth Godin says it’s not for him</a>.</p>
<p>But that does not mean that I don’t communicate with my subscribers and customers. If you’re on my list, then you’ll know that the easiest way to reach me (or my support team) is by clicking on “Reply”.</p>
<p>Let me share something interesting with you:</p>
<p><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="email marketing" src="http://www.gobalakrishnan.com/wp-content/uploads/2010/01/image1.png" border="0" alt="email marketing" width="574" height="275" /></p>
<p>The stats above are taken from my link tracking campaign for <a href="http://www.hostcommando.com" target="_self">Host Commando</a>. As you can see, the conversion rates I get from email marketing are way higher than from my blogs, affiliates.</p>
<p>You cannot get that type of conversion from Twitter or most other social media sites. Sure, you can get a lot of traffic, but the conversions usually suck.</p>
<p>Even by putting the link in email signatures, I got a <strong>conversion of 6.67%</strong>. And that took me like 1 minute.</p>
<p>Of course, the data may be a little premature, but it’s still a big difference from the affiliate results.</p>
<p>I’ve been telling people for years that they need to create their own email list, and build a relationship with their subscribers first. Twitter, FaceBook or whatever else you use, should only be driving traffic to a page where you can build your subscriber list.</p>
<p>I use <a href="http://gobala.linktrackr.com/aweber-gk" target="_blank">Aweber</a>, and I highly recommend that you do too. Or, you can check out the top <a href="http://www.autoresponderprofit.com/compare/" target="_blank">autoresponders comparison</a> and choose the one that fits your purpose. I also wrote an article that directly compares <a href="http://www.autoresponderprofit.com/reviews/aweber-vs-getresponse/" target="_blank">Aweber Vs GetResponse.</a></p>
<p>Either way, build a list now. Twitter may be gone tomorrow, but a list is forever <img src='http://www.gobalakrishnan.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/' rel='bookmark' title='How to Test Your Email Marketing Campaigns'>How to Test Your Email Marketing Campaigns</a> <small>I have one important question &#8211; are your email marketing...</small></li>
<li><a href='http://www.gobalakrishnan.com/the-truth-about-email-marketing/' rel='bookmark' title='The Truth About Email Marketing'>The Truth About Email Marketing</a> <small>&#8220;The money is in the list&#8221; - mr. guru Yes,...</small></li>
<li><a href='http://www.gobalakrishnan.com/malaysia-email-marketing-seminar/' rel='bookmark' title='Malaysia Email Marketing Seminar'>Malaysia Email Marketing Seminar</a> <small>We have just started our brand new Email Marketing BootCamp,...</small></li>
</ol></p>]]></content:encoded>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Email Autoresponder Tips and Reviews</title>
		<link>http://www.gobalakrishnan.com/email-autoresponder-tips-and-reviews/</link>
		<comments>http://www.gobalakrishnan.com/email-autoresponder-tips-and-reviews/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 13:22:20 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[report]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/email-autoresponder-tips-and-reviews/</guid>
		<description><![CDATA[Over the past 4 years that I have been successfully running my home business, I’ve seen a lot of people come and go. Most of them get into online marketing either wanting to build an AdSense site, or promote a couple of affiliate products. Some are moderately successful at first, but soon realize that every [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="ecover-medium" border="0" alt="ecover-medium" align="right" src="http://www.gobalakrishnan.com/wp-content/uploads/2009/09/ecovermedium.png" width="219" height="262" /> Over the past 4 years that I have been successfully running my home business, I’ve seen a lot of people come and go. </p>
<p>Most of them get into online marketing either wanting to <a href="http://www.wpadsensesystem.com" target="_blank">build an AdSense site</a>, or promote a couple of affiliate products. Some are moderately successful at first, but soon realize that every day they start from ground zero and struggle to build an online income that grows exponentially. </p>
<p>Here’s the thing: Although you can make money online from a hundred and one ways, at the end of the day the person who survives in the long term is the person who had taken the time to build his / her own email autoresponder list. </p>
<p>By building a subscriber list, you accumulate more marketing reach as each day goes by, and after you have about <strong>5,000 or more people</strong> in your list life becomes sooooo much easier. </p>
<p>On my new mini site <a href="http://www.autoresponderprofit.com" target="_blank">Autoresponder Profit</a> you can get <a href="http://www.autoresponderprofit.com/category/reviews/" target="_blank"><strong>autoresponder reviews</strong></a>, <a href="http://www.autoresponderprofit.com/category/tips/" target="_blank"><strong>autoresponder tips</strong></a> and (soon) <strong>pre-written autoresponder messages</strong>. For now, you can download the ebook for free while it’s still being refined and improved. </p>
<p>In the ebook you’ll discover: </p>
<ul>
<li>How an autoresponder works and why you need one </li>
<li>Three type of autoresponders, and which one you should get </li>
<li>How to build a huge email list in a short time </li>
<li>And much more.. </li>
</ul>
<p>So go ahead and get your copy of the <strong>“Autoresponder Blueprint”</strong> special report right now. </p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/aweber-best-autoresponder/' rel='bookmark' title='Aweber &#8211; Still The Best Autoresponder Around'>Aweber &#8211; Still The Best Autoresponder Around</a> <small>I answered this question in the last FAQ session, but...</small></li>
<li><a href='http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/' rel='bookmark' title='How to Test Your Email Marketing Campaigns'>How to Test Your Email Marketing Campaigns</a> <small>I have one important question &#8211; are your email marketing...</small></li>
<li><a href='http://www.gobalakrishnan.com/the-truth-about-email-marketing/' rel='bookmark' title='The Truth About Email Marketing'>The Truth About Email Marketing</a> <small>&#8220;The money is in the list&#8221; - mr. guru Yes,...</small></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.gobalakrishnan.com/email-autoresponder-tips-and-reviews/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>Are You Still Relevant?</title>
		<link>http://www.gobalakrishnan.com/are-you-still-relevant/</link>
		<comments>http://www.gobalakrishnan.com/are-you-still-relevant/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 11:33:02 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[relevant]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/are-you-still-relevant/</guid>
		<description><![CDATA[I spent the whole day clearing all unread emails in my Gmail account. An hour later when I had about 98 new emails, I decided it’s about time to unsubscribe to a few marketers. Some people I unsubscribed from include Gary Ambrose, Jason Gazaway, Ed Dale etc. They either do nothing but sell, or simply [...]]]></description>
			<content:encoded><![CDATA[<p>I spent the whole day clearing all unread emails in my Gmail account. An hour later when I had about 98 <em>new</em> emails, I decided it’s about time to unsubscribe to a few marketers. </p>
<p>Some people I unsubscribed from include Gary Ambrose, Jason Gazaway, Ed Dale etc. They either do nothing but sell, or simply aren’t related to what I want to know about or buy. In short they were no longer <strong>relevant</strong>. </p>
<p>It made me think about one important thing – <strong>“Am <em>I</em> still relevant?”</strong></p>
<p>Like it or not, people only have <em>that</em> much time on a computer. In that limited space you need to compete with other marketers to get, and keep, their attention. If you fail to deliver what they expect from you, and keep it up, soon you’ll end up as one of those marketers facing the cut. </p>
<p>I know some marketers who send nothing but promotional emails to their subscribers. At least I send out free stuff too like some free themes, instructional videos, the <a href="http://www.profitblogger.com" target="_blank">Profit Blogger</a> ezine and some other stuff, but is it really enough to remain relevant? </p>
<p>When someone on my <a href="http://www.gobalarecommends.com/aweber" target="_blank">Aweber</a> list decides he has way too much email, will I be cut off simply because he cannot remember the last time I sent him something <strong>relevant</strong>? </p>
<p>Have I been relevant to you recently? </p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/the-truth-about-email-marketing/' rel='bookmark' title='The Truth About Email Marketing'>The Truth About Email Marketing</a> <small>&#8220;The money is in the list&#8221; - mr. guru Yes,...</small></li>
<li><a href='http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/' rel='bookmark' title='How to Test Your Email Marketing Campaigns'>How to Test Your Email Marketing Campaigns</a> <small>I have one important question &#8211; are your email marketing...</small></li>
<li><a href='http://www.gobalakrishnan.com/stop-using-weird-nicknames-in-your-emails/' rel='bookmark' title='Stop Using Weird Nicknames In Your Emails'>Stop Using Weird Nicknames In Your Emails</a> <small>Would you trust an email from someone called BrownEyes? Probably...</small></li>
</ol></p>]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Aweber $1 Trial and Aweber Coupon Code</title>
		<link>http://www.gobalakrishnan.com/aweber-trial-coupon-code/</link>
		<comments>http://www.gobalakrishnan.com/aweber-trial-coupon-code/#comments</comments>
		<pubDate>Tue, 26 May 2009 10:24:07 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[plr videos]]></category>
		<category><![CDATA[trial]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=1380</guid>
		<description><![CDATA[Aweber is perhaps one of the most important marketing tools you can have. It allows you to build a huge list, and communicate with that list like no other software I&#8217;ve come across. There&#8217;s just one problem &#8211; How do you know if it&#8217;s right for YOU? In this video I show you how to [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 510px"><a href="http://blogemail.s3.amazonaws.com/watch/aweber-trial/index.htm" target="_blank"><img style="border: 0pt none; display: inline;" title="aweber trial" src="http://www.gobalakrishnan.com/wp-content/uploads/2009/05/image.png" border="0" alt="aweber trial" width="500" height="390" /></a><p class="wp-caption-text">Aweber Coupon - Watch The Video</p></div>
<p>Aweber is perhaps one of the most important marketing tools you can have.</p>
<p>It allows you to build a huge list, and communicate with that list like no other software I&#8217;ve come across. There&#8217;s just one problem &#8211; How do you know if it&#8217;s right for YOU?</p>
<p>In this video I show you how to <strong>get Aweber at just $1.00</strong> for the first month.</p>
<p>Once the video has finished playing you&#8217;ll be taken to the Aweber site where you can get your own <strong>$1 trial using the </strong><a href="http://gobala.linktrackr.com/aweber-gk" target="_blank"><strong>Aweber</strong></a><strong> coupon code</strong>. During your trial month you can access all the features and then decide if you want to keep it or not. I’m sure you’ll be impressed by how easy it is to use.</p>
<p>On a side note.. If you want to get private label rights to videos like this, plus much more, create your membership account at <a href="http://www.plrwpvideos.com" target="_blank">PLR WordPress Videos</a>. All members will get the complete Aweber / email marketing videos by end of this month, and they can use it to create their own high value products <img src='http://www.gobalakrishnan.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://blogemail.s3.amazonaws.com/watch/aweber-trial/index.htm" target="_blank">Click here to watch the video</a></p>
<p>Some other useful information on using Aweber:</p>
<ul>
<li><a href="http://www.blogsell.com/tips/aweber-feedburner-integration-is-good-news-for-marketers" target="_blank">Integrating Aweber with FeedBurner</a></li>
<li><a href="http://www.blogsell.com/tips/using-aweber-instead-of-feedburner-on-your-blog/" target="_blank">Using Aweber to Send Blog Broadcasts</a></li>
<li><a href="http://www.gobalakrishnan.com/aweber-defines-email-marketing/" target="_blank">Why I Think Aweber Defines Email Marketing</a></li>
<li><a href="http://www.gobalakrishnan.com/integrate-aweber-with-paypal-or-clickbank/" target="_blank">Integrating Aweber with PayPal or ClickBank</a></li>
</ul>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/integrate-aweber-with-paypal-or-clickbank/' rel='bookmark' title='Integrate Aweber with Paypal or Clickbank'>Integrate Aweber with Paypal or Clickbank</a> <small>Was reading the Aweber blog, and they just published some...</small></li>
<li><a href='http://www.gobalakrishnan.com/aweber-introduces-feedburner-like-chicklet/' rel='bookmark' title='Aweber Introduces FeedBurner-Like Chicklet'>Aweber Introduces FeedBurner-Like Chicklet</a> <small>If you have an Aweber account to handle your email...</small></li>
<li><a href='http://www.gobalakrishnan.com/aweber-integrates-twitter-into-their-service/' rel='bookmark' title='Aweber Integrates Twitter Into Their Service'>Aweber Integrates Twitter Into Their Service</a> <small>If you have an Aweber account you would know this...</small></li>
</ol></p>]]></content:encoded>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>GMail Themes in New GMail Version</title>
		<link>http://www.gobalakrishnan.com/gmail-themes-in-new-gmail-version/</link>
		<comments>http://www.gobalakrishnan.com/gmail-themes-in-new-gmail-version/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 04:17:46 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google mail]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=842</guid>
		<description><![CDATA[Whoo.. I logged into Gmail to day and found that they have a new version, with added themes! Cool. Now you can customize Gmail to match your personality with over 30 themes to choose from. Themes range from simple color-only variations to some pretty funky and even weird ones (see below) In some cases, you [...]]]></description>
			<content:encoded><![CDATA[<p>Whoo..</p>
<p>I logged into Gmail to day and found that they have a new version, with added themes! Cool.</p>
<p>Now you can customize Gmail to match your personality with over 30 themes to choose from. Themes range from simple color-only variations to some pretty funky and even weird ones (see below)</p>
<blockquote><p>In some cases, you can also customize by location. Some themes change during the day, and we use the location information you provide to correctly time these changes with your local sunrise, sunset, and/or weather. If you select one of these themes, you&#8217;ll see a Country/Region drop-down menu appear. Select the country you want, and then enter a city in the field provided. If you don&#8217;t enter a city, or enter an invalid one, we&#8217;ll set your location to the capital city of the country you selected.</p></blockquote>
<p>I finally settled for the “Graffiti” theme below. It’s supposed to change colors according to the time of day, so I’ll just see what happens for now. If you don’t already have the themes feature in your Gmail please wait and you’ll get it soon enough.</p>
<p><a href="http://www.gobalakrishnan.com/wp-content/uploads/2009/01/gmailtheme.png"><img style="border-right: 0px; border-top: 0px; display: block; float: none; margin-left: auto; border-left: 0px; margin-right: auto; border-bottom: 0px" title="gmail-theme" src="http://www.gobalakrishnan.com/wp-content/uploads/2009/01/gmailtheme-thumb.png" border="0" alt="gmail-theme" width="501" height="201" /></a></p>


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		<title>Aweber Integrates Twitter Into Their Service</title>
		<link>http://www.gobalakrishnan.com/aweber-integrates-twitter-into-their-service/</link>
		<comments>http://www.gobalakrishnan.com/aweber-integrates-twitter-into-their-service/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 12:04:16 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=822</guid>
		<description><![CDATA[If you have an Aweber account you would know this by now – you can now send updates on your latest broadcast to your Twitter account. According to the Aweber blog: Today, we’re happy to announce that you can now use your Twitter and AWeber accounts together to expand the reach of your email newsletters. [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border-right: 0px; border-top: 0px; display: inline; margin: 0px 0px 0px 5px; border-left: 0px; border-bottom: 0px" title="twitter" src="http://www.gobalakrishnan.com/wp-content/uploads/2009/01/twitter.png" border="0" alt="twitter" width="156" height="131" align="right" /> If you have an <a href="http://www.easywordpress.com/labs/using-aweber-instead-of-feedburner-on-your-blog/" target="_blank">Aweber</a> account you would know this by now – you can now send updates on your latest broadcast to your Twitter account.</p>
<p>According to the <a href="http://www.aweber.com/blog/new-features/twitter-email-newsletters.htm" target="_blank">Aweber blog</a>:</p>
<blockquote><p>Today, we’re happy to announce that you can now use your Twitter and AWeber accounts together to expand the reach of your email newsletters.</p></blockquote>
<p>For now, you can only use one Twitter account for all your broadcasts, but there are hints on improving this service is it turns out to be a hit with Internet marketers and bloggers alike.</p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/do-you-really-use-twitter/' rel='bookmark' title='Do You Really Use Twitter?'>Do You Really Use Twitter?</a> <small>How many of you actually log in to Twitter and...</small></li>
<li><a href='http://www.gobalakrishnan.com/aweber-trial-coupon-code/' rel='bookmark' title='Aweber $1 Trial and Aweber Coupon Code'>Aweber $1 Trial and Aweber Coupon Code</a> <small>Aweber is perhaps one of the most important marketing tools...</small></li>
<li><a href='http://www.gobalakrishnan.com/aweber-defines-email-marketing/' rel='bookmark' title='Aweber Defines Email Marketing'>Aweber Defines Email Marketing</a> <small>I love my Aweber account. Ever since I switched over...</small></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Aweber Defines Email Marketing</title>
		<link>http://www.gobalakrishnan.com/aweber-defines-email-marketing/</link>
		<comments>http://www.gobalakrishnan.com/aweber-defines-email-marketing/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 04:08:14 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[getresponse]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=759</guid>
		<description><![CDATA[I love my Aweber account. Ever since I switched over to Aweber from 1ShoppingCart and GetResponse autoresponders, I&#8217;ve seen the service improve both in terms of usability (a lot of AJAX-based features), deliverability and most importantly in terms of reporting. It gives me total control of my mailing list and allows me to do things [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gobalakrishnan.com/wp-content/uploads/2008/07/aweber-stats.png"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="92" alt="aweber-stats" src="http://www.gobalakrishnan.com/wp-content/uploads/2008/07/aweber-stats-thumb.png" width="510" border="0"/></a> </p>
<p><a href="http://gobala.linktrackr.com/aweber-gk" target="_blank"><strong>I love my Aweber account</strong></a><strong>.</strong> Ever since I switched over to Aweber from 1ShoppingCart and <a href="http://gobala.linktrackr.com/getresponse-gk" target="_blank">GetResponse</a> autoresponders, I&#8217;ve seen the service improve both in terms of <em>usability</em> (a lot of AJAX-based features), <em>deliverability</em> and most importantly in terms of <em>reporting</em>. </p>
<p>It gives me total control of my mailing list and allows me to do things my friends on GetResponse seem to have a hard time doing; stuff like sending out emails based on country (or even city), <a href="http://www.blogsell.com/tips/using-aweber-instead-of-feedburner-on-your-blog/" target="_blank">RSS broadcasting features</a>, <a href="http://www.blogsell.com/tips/aweber-feedburner-integration-is-good-news-for-marketers/" target="_blank">integration with FeedBurner</a> and <a href="http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/" target="_blank">split-testing emails</a>. </p>
<p>From the screenshot above you can see how just 4 different statistics can give you a complete picture of my mailing list health: </p>
<ul>
<li><strong>Bounces</strong> &#8211; How many emails didn&#8217;t reach the subscriber&#8217;s inbox, probably due to fake email addresses, space limitations, or other reasons. </li>
<li><strong>Complaints</strong> &#8211; How many people report the email as SPAM. I hate those guys. </li>
<li><strong>Opens</strong> &#8211; How many people who received your email, actually opens them </li>
<li><strong>Clicks</strong> &#8211; How many people clicked on links in your email message (I found using HTML works best for this)</li>
</ul>
<p>In fact the only thing I regret about Aweber is that I didn&#8217;t use it earlier. When I made the switch I had about 500+ subscribers in GetResponse and 8,000+ in 1ShoppingCart. I estimate that only 25% of these made it into my Aweber account when I imported their names. The rest will probably never be recovered. </p>
<p>As per standard procedure, Aweber will send a opt-in confirmation email to everyone you add using the &#8220;import&#8221; feature. GetResponse and 1ShoppingCart, as well as any other reputable email marketing service, have similar terms as they seek to avoid their service being abused by spammers. </p>
<p>This is why I always tell every one I coach to get the best autoresponder service when getting started, and stick to it. If you try to cut costs, you end up losing out in the long run when you switch services. If you cannot afford Aweber, then at least use <a href="http://gobala.linktrackr.com/getresponse-gk" target="_blank">GetResponse</a>. </p>
<p>A good email marketing management service is perhaps <strong>THE most important investment</strong> you can make to ensure success in your home based Internet business, so don&#8217;t shoot yourself in the foot by succumbing to the illusion of false economics. </p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/email-marketing-tool/' rel='bookmark' title='Email Marketing Is Still My Number One Marketing Tool in 2010'>Email Marketing Is Still My Number One Marketing Tool in 2010</a> <small>Since my Twitter account got suspended, I came to realize...</small></li>
<li><a href='http://www.gobalakrishnan.com/how-to-test-your-email-marketing-campaigns/' rel='bookmark' title='How to Test Your Email Marketing Campaigns'>How to Test Your Email Marketing Campaigns</a> <small>I have one important question &#8211; are your email marketing...</small></li>
<li><a href='http://www.gobalakrishnan.com/malaysia-email-marketing-seminar/' rel='bookmark' title='Malaysia Email Marketing Seminar'>Malaysia Email Marketing Seminar</a> <small>We have just started our brand new Email Marketing BootCamp,...</small></li>
</ol></p>]]></content:encoded>
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		<title>Marketing Without A Mission Statement?</title>
		<link>http://www.gobalakrishnan.com/marketing-without-a-mission-statement/</link>
		<comments>http://www.gobalakrishnan.com/marketing-without-a-mission-statement/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 16:16:19 +0000</pubDate>
		<dc:creator>Gobala Krishnan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[mission statement]]></category>

		<guid isPermaLink="false">http://www.gobalakrishnan.com/?p=753</guid>
		<description><![CDATA[Sometimes common sense is the hardest thing to grasp, when you&#8217;re so deep into &#8220;savvy marketing&#8221; and &#8220;Web 2.0&#8243;. Riding the wave of new marketing technology, we sometimes forget to implement basic marketing concepts such as a &#8220;mission statement&#8221;. I&#8217;m not talking about the type of stuff you&#8217;re forced to memorize at work, the ones [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes common sense is the hardest thing to grasp, when you&#8217;re so deep into &#8220;savvy marketing&#8221; and &#8220;Web 2.0&#8243;. Riding the wave of new marketing technology, we sometimes forget to implement basic marketing concepts such as a &#8220;mission statement&#8221;. </p>
<p>I&#8217;m not talking about the type of stuff you&#8217;re forced to memorize at work, the ones that go like &#8220;We strive to achieve excellence and serve the regional markets to provide better value-added services and increase our shareholder&#8217;s value..&#8221; </p>
<p>Those type of statements are crap, simple because (1) they are not memorable (2) they mean nothing.</p>
<p>If you&#8217;re trying to get opt-in leads from your e-mail marketing campaign, you need a &#8220;mission statement&#8221;. My definition; a <strong>simple statement of an achievable goal;</strong> of what someone should expect to get from surrendering their name and email address to you. </p>
<p>For example: </p>
<ol>
<li>Master the guitar in 30 days  </li>
<li>Lose 30 pounds in 2 weeks  </li>
<li>Quit your day job in 14 weeks</li>
</ol>
<p>I was looking at my opt-in boxes for <a href="http://www.internetmillionaires.com.my/subscribe/" target="_blank">Internet Millionaires Club</a> and I realized that it needs a stronger &#8220;mission statement&#8221;. Something that would spark the imagination (and curiosity) of potential subscribers. </p>
<p>So here&#8217;s the mission statement I created: </p>
<p><a href="http://www.gobalakrishnan.com/wp-content/uploads/2008/07/millionairemission-big.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="106" alt="millionairemission-big" src="http://www.gobalakrishnan.com/wp-content/uploads/2008/07/millionairemission-big-thumb.png" width="500" border="0"/></a>&nbsp;</p>
<p>You may or may not agree with me, and I may or may not have hit the nail on its head. But don&#8217;t you agree that you need to set yourself apart from everyone else in your market?</p>


<p>Related posts:<ol><li><a href='http://www.gobalakrishnan.com/email-marketing-tool/' rel='bookmark' title='Email Marketing Is Still My Number One Marketing Tool in 2010'>Email Marketing Is Still My Number One Marketing Tool in 2010</a> <small>Since my Twitter account got suspended, I came to realize...</small></li>
<li><a href='http://www.gobalakrishnan.com/the-truth-about-email-marketing/' rel='bookmark' title='The Truth About Email Marketing'>The Truth About Email Marketing</a> <small>&#8220;The money is in the list&#8221; - mr. guru Yes,...</small></li>
<li><a href='http://www.gobalakrishnan.com/does-viral-marketing-really-work/' rel='bookmark' title='Does Viral Marketing Really Work?'>Does Viral Marketing Really Work?</a> <small>Does Viral Marketing really work? The checks above amount to...</small></li>
</ol></p>]]></content:encoded>
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