From the category archives:

Email Marketing


Aweber $1 Trial and Aweber Coupon Code

by Gobala Krishnan on May 26, 2009

Aweber is perhaps one of the most important marketing tools you can have.
It allows you to build a huge list, and communicate with that list like no other software I’ve come across. There’s just one problem - How do you know if it’s right for YOU?
In this video I show you how to get Aweber [...]

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GMail Themes in New GMail Version

by Gobala Krishnan on November 21, 2008

Whoo..
I logged into Gmail to day and found that they have a new version, with added themes! Cool.
Now you can customize Gmail to match your personality with over 30 themes to choose from. Themes range from simple color-only variations to some pretty funky and even weird ones (see below)
In some cases, you can also customize [...]

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Aweber Integrates Twitter Into Their Service

by Gobala Krishnan on October 24, 2008

If you have an Aweber account you would know this by now – you can now send updates on your latest broadcast to your Twitter account.
According to the Aweber blog:
Today, we’re happy to announce that you can now use your Twitter and AWeber accounts together to expand the reach of your email newsletters.
For now, [...]

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Aweber Defines Email Marketing

by Gobala Krishnan on August 5, 2008

I love my Aweber account. Ever since I switched over to Aweber from 1ShoppingCart and GetResponse autoresponders, I’ve seen the service improve both in terms of usability (a lot of AJAX-based features), deliverability and most importantly in terms of reporting.
It gives me total control of my mailing list and allows me to do [...]

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Marketing Without A Mission Statement?

by Gobala Krishnan on July 26, 2008

Sometimes common sense is the hardest thing to grasp, when you’re so deep into “savvy marketing” and “Web 2.0″. Riding the wave of new marketing technology, we sometimes forget to implement basic marketing concepts such as a “mission statement”.
I’m not talking about the type of stuff you’re forced to memorize at work, the ones [...]

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Aweber Introduces FeedBurner-Like Chicklet

by Gobala Krishnan on July 16, 2008

If you have an Aweber account to handle your email marketing, you’ll be glad to know that Aweber now has their own “Chicklet” to show off the amount of subscribers you have. Very similar in appearance to the FeedBurner chicklet we’re all used to seeing, plus you can customize the colors too.

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Paid List Building with GetSubscribers.com

by Gobala Krishnan on January 9, 2008

If you want to build a huge mailing list, you may want to find as many new sources as possible where you can get new subscribers. Sometimes this may mean paying for it like you would via Google Adwords or the service I’m talking about here, GetSubscribers.com
This is actually a backend service for anyone [...]

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How I Got 1,980 Subscribers in 7 Days

by Gobala Krishnan on November 17, 2007

Yes, I did and it’s no lie. Not only did I get 1.9k new optin subscribers, I also made about $490 is sales of product upgrades. The method is simple.
There’s one list-building tactic you can implement yourself, which is the “Giveaway” model like I did with www.DiwaliGiveaway.com - all you need is (1) a theme [...]

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SpamHaus Effecting 1ShoppingCart Autoresponders

by Gobala Krishnan on May 8, 2007

I’ve tested it time and again and the results were the same - my Aweber autoresponder outperform my 1ShoppingCart / Marketers Choice autoresponders every time..
That’s the main reason why I’m now trying to move away completely from 1SC. As good as they are, if my emails are not getting delivered then all the other bells [...]

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How to Test Your Email Marketing Campaigns

by Gobala Krishnan on March 21, 2007

I have one important question - are your email marketing campaigns working?
For a long time, I would not have been able to answer those questions myself. Why? It’s easy - because I did not track my campaigns.
Here are a few sub-questions:

If you just build a list, and send out an email promotion, are you guaranteed [...]

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