Gobala Krishnan

Affiliate marketing is a great way to get constant traffic and sales if you actually have something to sell. But what if you are a service provider or a business owner that needs fresh leads instead?

I am excited to announce that JomNiaga has just launched its brand new Pay Per Lead system. What we have done is truly amazing, and we’re the first to do it in Malaysia.

With our easy-to-use interface, fraud checking and automation processes, I dare to say that it’s even better than similar systems by US affiliate networks.

What Is Pay Per Lead or PPL?

Unlike traditional affiliate programs that pay commissions as a percentage of the product price, with PPL affiliates earn a fixed commission, referred to as “offer” in JomNiaga. To earn this commission, all the affiliate has to do is to refer people to your website who will fill up a free registration form.

Since its easier to get someone to fill up a free registration form that to make an online purchase, affiliates tend to prefer PPL programs as a quick and easy way to earn commissions.

The form itself can be a simple optin to download a free ebook, a survey form, a contest entry form, a free membership registration form, or a more complex registration form with multiple fields and questions. Of course, the more complicated your form is, the more you will need to pay affiliates to justify their efforts.

You can start with RM1.00 per lead for a simple form that only requires a name and email address, and increase the offer if your form is more complex. In the US, it’s quite common for credit card companies and banks to pay affiliates up to $100 for each person that fills up a complete application form.

Generally speaking, with PPL the affiliate earns for each lead they refer, not for the actual sale or transaction that will take place later in the sales process.

Who Will Benefit From Pay Per Lead Affiliate Marketing?

Any business that needs fresh leads can use Pay Per Lead or PPL, including traditional businesses that do their actually transactions offline. Here are some ideas and examples:

• Internet Marketers – Create a simple “squeeze page” website to build your email list. You can easily offer a free PDF ebook or webinar. You can then promote affiliate products to this list through an auto responder service like Aweber. You can also use the PPL system to build a pre-launch base of potential buyers for your upcoming product.
• Software Creators – Offer free downloads of your trial software, or free trial membership to your hosted application. You can even offer free download of your mobile apps.
• Seminar Organizers – Offer a good PPL rate to encourage affiliates to promote your free preview seminar.
• Market Research Agencies – Offer a free reward to people who fill up a survey form or contest form, and give affiliates a good PPL commission to get a lot of market research data quickly.
• Real Estate Agents – Create a simple but effective page about your services, and put a contact form for people to fill up and get in touch with you. You can then offer affiliates a PPL program and get tons of new interested buyers contacting your every day. Imagine what that can do for your business!
• Insurance Agents – Create a simple landing page that highlights the services you offer, and have interested people call you to find out more. Plus, since they have already put their contact details into your database, following up with them is much more organized.
• Almost any other kind of service business

How Does The JomNiaga Pay Per Lead (PPL) System Work?

To start using the PPL system in JomNiaga you need two things: a website and email marketing software like Aweber.

On your website, you will need to create a simple landing page describing your service or your offer, and put in the registration form that will save the contacts to your email marketing software. With Aweber this is very easy to do as shown below, even if you have no technical knowledge.

You will also need a “Thank You” page where the user will be taken to once he has filled up the form and confirmed his email address.

Once the contacts are in your email marketing software, you can follow up with them automatically and broadcast emails to them anytime you want. If you asked for their phone number during registration, then you can also call them to follow up and close the sale.

Once your website is ready, you can then contact us to become a Premium Vendor in JomNiaga.

The JomNiaga Pay Per Lead system allows you to allow clicks from certain countries only, so you can easily specify “Malaysia only” to get high quality, targeted leads if your service is only available in Malaysia.

Once you have submitted your website details, we will approve your account if it meets our policy. Once your account is approved, you will be given the integration code that you must place on your “Thank You” page to track leads generated by afiliates.

Then, you will need to topup your initial “prepaid” commissions. This will be used by JomNiaga to pay affiliates on your behalf when they generate leads for you. Once this balance is low, you can topup again by logging into your JomNiaga account.

When your website is live, it will appear in JomNiaga and affiliates will be able to send traffic to your website immediately.

You will also be given a dedicated affiliate page that you can use to personally recruit your existing contacts to your new Pay Per Lead affiliate program.

You can upload banners and text ads that affiliates can use on their websites, FaceBook or Twitter to bring you hit new leads every day.

You can login to your account any time you want to manually approve or reject leads. If you take no manual action, all leads will be automatically approved within 72 hours and the amount will be deducted from your account balance.

How Do I Start When I Don’t Know How To Create A Website?

In JomNiaga we do not accept Facebook pages or free blogs. You will need to create a professional looking website with your own domain name before we can approve you as a JomNiaga vendor.

Creating a PPL website is really simple too. In fact it’s much easier than setting up a shopping cart website or a salespage website. Sometimes a simple video with a registration form will do, or a few simple bullet points on what you have to offer.

Here’s an example website we created:

You can view this website live here: NasaGroup.org

To get more information on having us build a Pay Par Lead website for you, complete with the registration form and simple email marketing software (free for first 2000 leads), just contact us here.

Some Pay Per Lead Programs You Can Promote Now

Here are some of our first PPL vendors that you can promote right away:

• JomAffiliate Free Webinar – English and BM versions
• Nasa Group Financial Planning Consultants
• Property Method For Real Estate Investment by KC Lau

I will be adding more recommended PPL vendors to this list from time to time, so please bookmark this post.

How To Find More Pay Per Lead Affiliate Programs

To find more Pay Per Lead or PPL affiliate programs in JomNiaga, just use the advanced search function and select only the Pay Per Lead option.

Over the next few years I’m confident that you will see more and more PPL vendors being added to JomNiaga, including service providers, banks, finance companies and just about any other business that needs fresh targeted leads daily to make their business grow.